What inspired you to create your own line?
I am very creative and I also have an entrepreneurial mindset – my challenge is always to streamline which idea should be explored. For example, I love making jewelry, so I started Ambre Victoria five years ago. But I also love cooking and interior design! The name for SPRWMN came to me as I was driving from Malibu trying to juggle single mom life, my friends, being my own contractor on my new house, personal challenges with relationships, money, etc.
How does your line positively impact your clientele?
It’s all in the name! It is me but it is also every woman in my life, and seriously every single woman out there. I want every woman to know she is a superwoman. It is not easy to be female and juggle all the aspects of life (motherhood, relationships, career, etc.) while also finding time to work on yourself.
What is your favorite part of being a designer?
I love the endless possibilities. I started SPRWMN exclusively doing leather, but now we have a full range of sweats, tees and, soon, denim. I really wanted to open a SPRWMN café, but for now I am focused on the collection. I like the challenge of creating something new each season.
How have your daughters influenced you in your career as a designer and entrepreneur?
Oh yes! They are my engine. Everything I do is for them. I want them to be proud; they see me working and always being creative. I want them to know that everything is possible. They really want me to dress Billie Eilish ☺
How do you juggle your dual roles and mama and fashion designer?
I have the best nanny, Yaya, that has been with me forever, even before my kids were born. She’s like family to us—she’s my nanny too ☺ My ex-husband, Joe, is my partner in SPRWMN, and he is the biggest support in my life. It is a very special relationship and I am very grateful.
Where do you like to shop with your daughters?
My daughters LOVE vintage, which I love, so we go to Jet Rag and all the shops on Melrose Avenue. They only want vintage Levi’s, and they also love Urban Outfitters.
What is your favorite LA spot?
Hard to say! There are so many different places in the city. I go everywhere, but I love where I live in the Hollywood Hills. I also spend a lot of time in Malibu, which is a dream, and the most amazing thing about LA is that you can have both—the city and the ocean. In the 15 years I have lived here, LA has evolved in such amazing ways, with good art and fashion. It is truly where I want to be!
How do you give back?
My friend Kelly has an amazing charity called Baby2Baby, so I donate all of my girls’ toys and clothes to them. The other day my friend Ali introduced us to an amazing charity in Africa called GroundUp Africa, and we bought little desks, expandable shoes, goats and chickens. It was so tangible and we loved it.
How did you get your start in business and what advice would you give to other mamas who want to launch a company?
You have to trust your intuition. I believe in organic and genuine journeys. Stepping stones are all around you, plant seeds where you can—life is an amazing teacher. Do everything with grace and kindness.